AFTER THE SHOW
You’ve prepared for the show and it went off without a hitch! Now it’s time to follow through on all of your promises and reach out to the people who gave you their information.
End of Show:
Email blast attendees with a thank you message and a digital version of your offer.
In your email, tell your customer to expect the same offer in the mail and to share it with a friend.
All About the Follow Through
One Day After:
Send postcard using the Every Door Direct Mail tool through USPS. Use the same offer as your tradeshow flyer to add urgency.
Send an email to remind them of the limited-time trade show offer and to promote whatever FREE offer you can. (Free assessment, trial, product, etc.)
Begin targeted Facebook ads campaign using information collected.
Two Days After:
Start calling those on your list who haven't reached out to schedule an appointment or place an order.
Make sure you're following up on those that have scheduled an appointment and shown explicit interest. Close the sale!
Three Days After:
Last home show email - send an email asking people to consider their situation in regards to the upcoming season and how your product or service can help . Be personable and keep your message relevant to the customer. Provide the special home show offer for the last time and promote your FREE offer. Let them know this offer expires in 30-90 days.
Marketing Beyond the Show
Home and trade show customers will remember you, if you help them to. Your product or service should come from you when they are ready to buy - so stay relevant.
Add everyone from the trade show to your list of contacts in your CRM for other marketing campaigns.
Make sure every potential lead has been introduced to your marketing and sales funnel.
Start planning your next home or trade show and let them know you’re excited to see them next time.